Professional in Digital Marketing
Duration | 90 hours
This course is designed by practising managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.
This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimisation, SEO based on instructions in lectures and class discussions.
The live experience of analysing responses with analytical software, the launching of dummy display ads, creating optimisation of website through Google Adwords are some of the key features of the programme. At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA).
Prerequisites
There are no such prerequisites for digital marketing in terms of educational qualification. But, according to us, This course will help you become aware of basic marketing concepts. This knowledge can help you grasp concepts related to digital marketing.
Course Objectives
Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch a campaign for their organisations.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Marketing and Its Business Importance
- Structure
- Objective
- Begin with a plan
- The digital marketing framework
- What does customer journey mean
- Organizing your marketing plan to market your business
- What is a customer journey map
- Conclusion
Content Marketing
- Structure
- Objective
- What is content?
- Elements of content
- Content marketing
- Content purposes
- The content plans
- Plan
- Create
- Distribute
- Analyze
- Direct content
- Steps to implement your content strategy
- Decide what content to create
- Execute plan and measure
- Create content
- Content for blog
- Channels to do direct marketing actions
- Content audit
- SEO audit
- Where do I start the content audit?
- Tell a story
- Making business a story
- An example of storytelling: the Lego story
- Storytelling and content marketing are not the same
- A story can be content, and vice versa
- Write stories
- Curate content
- Promote and distribute your content
Content Marketing
- SEO tips
- The website
- Structure of the website
- Content pages
- Steps to successfully define your content strategy
- What is content strategy?
- Key points to convey the value proposition of a company
- How to better develop content marketing
- Tips for creating good SEO content
- How to optimize the audio-visual part of the content?
- Optimizing videos
- Measure the content
- Match your marketing goals with content measurement
- Do not limit yourself to creating content! Do “content campaigns”!
- Generate engagement, the basis of your strategy
- Have the hand tools died?
- Platforms of social relations, your spine
- Conclusion
Use Social Media for Your Business
- Structure
- Objective
- Social media landscape
- What is social media
- POST
- TALKING
- The process
- Why social media matters
- Social media channels
- Channel overview
- Description
- Profile and cover photos
- Call to action
- Username
- How to create a post
- Content plan for social media
- Facebook content
- Post content that interests your customers
- Post a variety of content
- End every post with a question
- Don’t post too frequently
- Allow fans to write on your wall
- Don’t share Twitter posts on your Facebook page
- Use contests, but in moderation
- Get creative with the contests
- Try selecting a monthly topic
- How to improve the metric of your fan page
- Avoid being overly promotional
- Customize your Page Tabs
- Adding Tabs+
- Adding an app to a page
- Share content on Facebook using JavaScript
- SDK without opening a popup
- With URL redirects
- Integrating with Facebook APIs
- Incorporate live video in your campaigns
- Going live with Facebook
- Editorial calendar
- Implement and monitor campaigns
- Social media campaign with clear and well-defined objectives
Use Social Media for Your Business
- Specific
- Measurable
- Attainable
- Relevant
- Time-based
- Development of the strategy
- Type of pubic to address
- Most appropriate social network
- Measuring impact
- What characteristics should a marketing KPI have?
- Measurement – Analysis – Optimization
- Brand recognition
- Generate traffic
- Generate leads
- Convert buyers
- Retention and repurchase
- Calculation of return on investment (ROI)
- Conversions
- Web traffic
- Scope
- Keys to measure the performance of social networks
- Know what they are
- Knowing what they are not
- How to build KPIs in social networks
- Facebook metrics
- Reach or number of followers and fans
- Facebook Insights
- Twitter analytics
- Engagement or number of active followers
- Number of shares
- Comments
- Mentions
- Type of content
- Social traffic
- Conclusion
- Common questions about social media marketing
- What is social media marketing?
- How can we measure our social media actions?
- How do we develop a social media plan?
- How can we integrate the management of
- Social media in a company?
- Conclusion
Social Ads – Make People Think and Talk
- Structure
- Objective
- Introduction to social media advertising
- Components that make ads work
- Choose the appropriate social network for your business
- Making display ads meet your goals
- Key learnings
- Retargeting
- Differences between search and display
- Key learnings
- Networks
- Facebook Ads
- Ad placement
- Right column ad
- Marketing on Instagram
- Audience Network placement
- Create and manage your ads on Facebook
- One place, many paths
- Before creating ads
- Ad sets
- Run your campaign on Facebook
- Create a campaign
- Create an optional split test
- Specify delivery at the ad set level
- Choose your ad’s format and ad creative
- Save to draft
- Returning to edit
- Best practices and practical considerations
- Run your campaign on Facebook
- Setting up your Facebook ad campaign
- Accessing Facebook Manager
- Notification settings
- Build your campaign in Facebook
- Get started
- Set up ad set
- Ad set
- Budget and schedule
- Create new ad
- Page and links
- Order review
- Conclusion
SEO for Beginners
- Structure
- Objective
- Search Engine Optimization
- Relevance
- Authority and SEO
- What is the origin of SEO?
- Why is SEO or web positioning important?
- Search process
- How to plan and execute an SEO strategy?
- What is a keyword?
- How to find keywords for SEO?
- Wikipedia
- Google Trends
- Google Keyword Planner
- Study of keywords with SEMrush
- Recommendations
- Respond to the public
- SEO Hero
- How to choose keywords for SEO?
- Useful (paid) tools for keyword research
- Analysis of the Google results page for the main keyword
- Analysis of keywords in Wikipedia
- Analyze keyword trends in Google Trends
- Step 3: Analysis of competitors
- Content
- How to do a legendary onsite SEO analysis?
- Accessibility
- Robots.txt file
- Meta tags robots
- Web architecture
- Flash or JavaScript navigation
- Speed of the web
- Index-ability
- Relevant pages
- Brand search
- Did Google penalize you?
- Identify the cause
- Onsite positioning factors
- URLs
- The content
- Duplicate content
- How to do SEO tracking?
- Elements for the SEO and SEM tracking report
- Positioning
- Link-building
- Traffic
- Keywords
- How to analyze organic web traffic?
- How Google Analytics helps SEO?
- SEO elements on page
- SEO elements of page
- How to analyze the SEO of all the pages?
- Qualitative reports in Google Analytics
- Visit report Google Analytics SEO
- Search optimization report Google analytics SEO
- How to do SEO with Google Analytics?
- Landing: The future of reporting SEO
- Conclusion
Paid Advertising–Position Your Brand in the Market
- Introduction
- Structure
- Objectives
- Introduction to SEM
- What is SEM?
- What is the purpose of search engine marketing?
- Choose keywords in Google
- How to find the perfect keywords and reach your audience?
- How to measure these factors?
- Statistics
- The percentage of impression
- The average position
- Higher ranking percentage
- Shopping campaigns reports
- Filters
- Text Ads
- The parts of a text ad
- Tips to improve the landing page experience
- Google Ad Rank and the cost-per-click of campaigns
- How Google AdWords works – Column quality level?
- Ad rank and actual cost per click
- Google AdWords Actual cost per click formula
- Create ad text that appeals to users across devices
- Setting up a lead campaign in Google AdWords
- How to fix a problem with creating or signing in to a Google Account?
- Set up billing and start advertising
- What could go wrong when you choose automatic payments?
- Decide how much to spend
- How to know how much to bid for each keyword?
- Recommended monthly investment
- How long do I have to invest?
- Choose an audience:
- Use a call-to-action
- Write creative and compelling ads
- Making use of the ad extensions
- Call extensions
- Site link extensions
- Making use of the ad extensions
- Instructions
- How Google Ads billing works
- Difference between expense and payment
- Google invoice
- Payment methods
- Create ads
- Steps to create an ad campaign in AdWords
- Google ads metrics and keyword optimization
- How to measure campaigns and understand results?
- Select your objectives
- Understanding Google ads and statistics
- Bounce rate
- Where do they come from?
- Return on investment
- Measure traffic to your website
- Measuring brand awareness
- Conclusion
We’re here to answer any questions you might have!
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