Specialization Modules in Digital Marketing | Facebook Marketing

Duration | 12 hours

Facebook marketing course is one of the best for learning Facebook Ads for beginners. By the end of this course, you will learn how to establish an online presence, create engaging posts, build a growing Facebook community, and manage social media accounts efficiently.

Prerequisites

There are no prerequisites to learn Facebook marketing.

Course Objectives

Facebook marketing strategy and align it to the business objectives and KPIs. Create a Facebook Page and interpret Facebook Page insights reports. Utilize Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Overview

Profile Page Setup

Page Navigation

Ad options

Ad Management

Page promotion

Personal branding

Identify targets

Quality Posts

Post Frequency

Likes philosophy

Creating fans

Engaging fans

Call to action

Video promotion

Marketing tricks

A/B testing

Analytics

Specialization Modules in Digital Marketing | LinkedIn Marketing

Duration | 12 hours

The LinkedIn marketing course takes you through the nuances of establishing a solid presence and the various ways of prospecting through hands-on demos.

Prerequisites

Basic understanding of LinkedIn platform

Course Objectives

Create a system that generated consistent email leads from LinkedIn. Create an optimized LinkedIn profile. Find and connect with the right target audience for your business.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Part 01

  • Why do you need a marketing plan for LinkedIn
  • The Most Effective Platform for Marketers to Engage Professionals
  • Market to Who Matters
  • Content is Key
  • Why is All of This Content Engagement So Important?
  • Content Strategy: Organic + Paid
  • Meeting Your Objectives

Part 02

  • Content & campaign best practices
  • Campaign Naming
  • How LinkedIn Marketing Solutions
  • A/B Tests & Measures Results
  • Bidding & Budget Management
  • What We’ve Learned From Our Always-on Content Approach
  • LinkedIn Sponsored Content Best Practices
  • LinkedIn Sponsored InMail
  • Text Ads Best Practices
  • LinkedIn Conversion Tracking

Part 03

  • How we use targeting
  • Aligning Content & Targeting Strategies
  • Driving Personalization
  • Targeting by Titles & Skills

Part 04

  • Your top LinkedIn advertising questions answered

Specialization Modules in Digital Marketing | YouTube Marketing

Duration | 12 hours

YouTube Marketing course will give you in-depth knowledge on how to increase subscriber count and get your video content to rank higher. Learn YouTube marketing to deploy the best practices in this field to boost video views utilizing YouTube SEO, recommendations, YouTube Ads, and YouTube Live.

Prerequisites

YouTube marketing course has been designed to cater to beginners.

Course Objectives

You will learn all about creating impressive videos and drive users and viewers. We will provide you with skills and knowledge of measuring YouTube marketing strategy effectiveness with various analytics. You will use a variety of the latest tools, techniques and strategies.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Overview

  • CREATING AN ACCOUNT
  • CREATE CREATIVE VIDEO
  • CREATING A CHANNEL
  • CHANNEL DESCRIPTION BOX
  • SETUP CHANNEL BACKGROUND
  • CHANNEL BRANDING

Videos and Thumbnails

  • CREATE VIDEO THUMBNAILS
  • CREATE VIDEO PLAYLISTS
  • VIDEO SHARING
  • DELETING A VIDEO
  • HIDE A VIDEO
  • SHARING UNLISTED & PRIVATE VIDEOS
  • WHITE HAT SEO FOR VIDEOS
  • CHOOSING A VIDEO TITLE
  • ADD VIDEO ANNOTATION
  • PROMOTING A VIDEO

Engagements

  • FAN FINDER
  • HANDLING COMMENTS
  • MANAGE NEGATIVE COMMENTS
  • MONETIZE YOUR VIDEO
  • MARKETING TRICKS
  • SAFETY SETTINGS
  • VIDEOS ADMIN
  • VIDEO TRANSCRIPTS
  • VIDEO CALL BUTTON
  • YOUTUBE PARTNER PROGRAM
    ANALYTICS

Analytics

  • Revenue Reports
  • Ad Rates Report
  • Watch Time Report
  • Engagement Reports
  • Real-Time Reports

Specialization Modules in Digital Marketing | Instagram Marketing

Duration | 12 hours

It’s easy enough to use Instagram, but harder to use it successfully. Learn how to put together an Instagram marketing strategy that will make a real difference for your business. In this course, you’ll learn what a successful Instagram strategy looks like, how to develop and analyze Instagram content and how to promote that content with Instagram ads.

Prerequisites

It is recommended that learners have a basic understanding of digital marketing concepts.

Course Objectives

Strengthen engagement strategies for increased brand loyalty. Increase customer satisfaction and positive brand perception. Convert social followers into qualified leads and new business.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Overview

  • What is Instagram?
  • Basics of Instagram
  • Advantages of Using Instagram

Business Strategy

  • Ideas to Flip-up Instagram
  • Eyeing Your Competitors
  • Schedule Instagram Posts
  • Paid Instagram Campaigns

Installation & Sign Up

  • Navigating through Instagram
  • Instagram Terms
  • Optimizing Instagram Profile

Posting & Engaging

  • Post Photos and Videos
  • Foster Engagement
  • Interact with the Community
  • Instagram Marketing

Activity Review

Fine tuning content

  • Linking Social Platforms
  • Adding Filters
  • Utilizing Hashtags
  • Monitoring Location Tags
  • Reposting

Marketing tools & Apps

  • Apps to Assist Instagram Posts

Integrate with other platforms

  • Embedding Pictures on Website
  • Create and Embed Badges
  • Learning Widgets
  • Instagram with Facebook

Analytics

  • Tracking and Analysis Tools
  • Calculating Success

Specialization Modules in Digital Marketing | Email Marketing

Duration | 12 hours

Email Marketing course takes you through advanced marketing strategies used to create effective advertisements. As you learn email marketing, you will develop an in-depth understanding on how to promote a product or service as well as solicit sales.

Prerequisites

There are no prerequisites to learn email marketing. This Advanced Email Marketing course has been designed to cater to beginners. However, it’s recommended to have a basic working knowledge of HTML, internet usage, and Microsoft Office.

Course Objectives

Use email communication to draw more traffic to your website.
Contribute toward building brand awareness.
Understand the subtle and intricate details of effective email marketing.
Learn how to build an email list and email campaigns efficiently.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Overview

  • What is Email Marketing?
  • Why Should We Do Email Marketing?
  • How to Do Email Marketing
  • Pros & Cons of Email Marketing

Mailing List

  • What Is a Mailing List?
  • Collection of Emails
  • How the Best Sites Gain Signups

Organizing the mailing list

  • Formatting Emails
  • Validation
  • Opt-in
  • Opt-out

HTML & Text emails

Newsletters

  • Promotional Newsletters

Announcements

Event Invitation

Email content

  • Email Copywriting
  • Personalized Emails
  • Formula of KISS – Keep it Simple, Stupid
  • Effective Email Signature

Landing Pages

  • Why Use Landing Pages?
  • The Ideal Landing Page

Spam compliance

  • What is CAN-SPAM?
  • Is your Email Spam Compliance?

How to avoid Spamming

  • SPAM Testing

Avoid being blacklisted

  • Check if You are Blacklisted?
  • What to Do If Blacklisted?

Service Providers

  • Where Email Marketing Industry is Standing?
  • Service Provider Pricing
  • Comparison of Service Provider
  • Email Validation Service
  • Email Marketing

Email automation

  • Scheduling
  • Tracking

Email metrics

  • Segmentation
  • Analytics & Tracking

Follow ups

  • Strengthen Relationships with Email Marketing

Email marketing tips

  • How to Manage a Mailing List?
  • How to Validate Emails
  • Software that I Use

Email marketing certifications

  • Salesforce
  • University of San Francisco

Specialization Modules in Digital Marketing | Twitter Marketing

Duration | 12 hours

The Introduction to Twitter Marketing course will give you a comprehensive understanding on how to use Twitter as an effective marketing tool for your brand or company. Learn the basics of Twitter marketing, customer service engagement via Twitter, and various ad and hashtag options through hands-on demos.

Prerequisites

Marketing Managers
Content writers
Digital Marketing Executives

Course Objectives

Use email communication to draw more traffic to your website.
Contribute toward building brand awareness.
Understand the subtle and intricate details of effective email marketing.
Learn how to build an email list and email campaigns efficiently.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Overview

  • What is Twitter?
  • How Can I Use Twitter for
  • Marketing?
  • Twitter Terminology

Account & Profile

  • Creating a Twitter Account
  • Tips on Selecting a Username
  • Twitter Account Profile
  • Twitter Account Profile Elements
  • Tips on Creating a Twitter Marketing Profile
  • Twitter Profile Visuals
  • Customizing a Twitter Profile
  • Customizing a Twitter Profile with Premade Theme

The followers

  • Components of Twitter
  • Why am I on Twitter?
  • Considerations to Follow Others on Twitter

Plain tweets

  • Sending a Tweet from Twitter
  • Deleting a Tweet

Image & Video posts

  • Sharing Images on Twitter
  • Tagging People in Twitter
  • Twitter Video Posts
  • Sharing Videos on Twitter
  • Recording a Video on Twitter
  • Deleting or Editing the Video before
  • Tweeting
  • Tweeting an Imported Video
  • Watching Videos on Twitter
  • Stopping Auto Played Videos on Twitter
  • Important Notes on Twitter Videos

Embeddable tweets

Hashtags

  • Considerations of Using Hashtags in Twitter
  • Types of Twitter Hashtags

Retweets

  • How to Recognize Re-Tweets?
  • Where do Retweets Appear?
  • Turning Retweets Off
  • Undoing or Deleting Retweets
  • Twitter Marketing
  • Why Can’t Some Tweets be Retweeted?

Lists

  • Creating Lists on Twitter
  • Updating Twitter Lists
  • Finding Out Which Twitter List I am on
  • Finding a List URL on Twitter
  • Viewing Tweets from a List
  • Editing Twitter Lists
  • Subscribing to Others’ Lists

Useful features

  • Multiple Twitter Accounts
  • Tweet Pinning
  • URL Shorteners in Twitter
  • Posting Links in a Tweet

Twitter Marketing | Twitter Search

  • Searching on Twitter
  • Using Advance Search on Twitter

Twitter cards

  • Website Attribution
  • Creator Attribution
  • Implementing Twitter Cards
  • Summary Cards
  • Product Cards
  • Player Cards

Defining Strategy

  • What Should I Share on Twitter?
  • Knowing Performance of Tweets
  • Building the Brand on Twitter
  • Boosting Business Credibility on Twitter

Reputation management

  • Using Google Alerts for Reputation Management
  • Using IFTTT for Reputation Management
  • Thumb Rules for Brand Discussion on Twitter

Managing Conversions

  • Importance of Conversion Tracking
  • Setting up Conversion Tracking
  • Conversion Tracking Best Practices

Automation

  • Automating Tweets by Streaming External Information
  • Automation Etiquette Tips for Twitter
  • Useful Tools for Twitter

Native Analytics

  • Accessing Twitter Analytics

Hootsuite

  • HootSuite for Twitter

Specialization Modules in Digital Marketing | Mobile Marketing

Duration | 12 hours

Mobile marketing training is important for any aspiring digital marketer to develop an understanding of how mobile can be an effective means of marketing communications.

Prerequisites

This Mobile Marketing course has been designed to cater to both beginners and experienced.

Course Objectives

The core objective of mobile marketing is to reach target consumers and engage them on their mobile communication devices via multiple channels.

Things you will learn

We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.

Overview

  • Why Mobile Marketing?

Technology & reach

  • Mobile Marketing Technology & Reach

Strategies

  • Components of Twitter
  • Why am I on Twitter?
  • Considerations to Follow Others on Twitter

Policies

  • Sending a Tweet from Twitter
  • Deleting a Tweet

SMS Campaigns

  • What is SMS Campaign?
  • How does SMS Campaign Work?
  • Benefits of SMS Campaign

Marketing strategies

  • What is Mobile Website?
  • How does Mobile Website Work?
  • Benefits of Mobile Website

Mobile Apps Marketing Strategies

  • What is a Mobile App?
  • How does a Mobile App Work?
  • Benefits of Mobile App

Mobile Advertising Ecosystem

  • What is Mobile Advertisement Ecosystem?
  • How does Mobile Advertisement Work?
  • Benefits of Mobile Advertisement

Mobile Social Media Marketing

  • Mobile Marketing
  • What is Mobile Social Media Marketing?
  • How does Mobile Social Media Marketing Work?
  • Benefits of Mobile Social Media Marketing

Mobile Email Marketing

  • What is Mobile Email Marketing?
  • How does Mobile Email Marketing Work?
  • Benefits of Mobile Email Marketing

M - Commerce

  • What is M-Commerce?
  • How does M-Commerce Work?
  • Benefits of M-Commerce

Understanding Mobile users

  • Mobile Users – Statistics
  • Ways to Know Your Mobile Audience

Mobile Marketing ROI

We’re here to answer any questions you might have!

We look forward to hearing from you