Specialization Modules in Digital Marketing | Facebook Marketing
Duration | 12 hours
Facebook marketing course is one of the best for learning Facebook Ads for beginners. By the end of this course, you will learn how to establish an online presence, create engaging posts, build a growing Facebook community, and manage social media accounts efficiently.
Prerequisites
There are no prerequisites to learn Facebook marketing.


Course Objectives
Facebook marketing strategy and align it to the business objectives and KPIs. Create a Facebook Page and interpret Facebook Page insights reports. Utilize Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Overview
Profile Page Setup
Page Navigation
Ad options
Ad Management
Page promotion
Personal branding
Identify targets
Quality Posts
Post Frequency
Likes philosophy
Creating fans
Engaging fans
Call to action
Video promotion
Marketing tricks
A/B testing
Analytics
Specialization Modules in Digital Marketing | LinkedIn Marketing
Duration | 12 hours
The LinkedIn marketing course takes you through the nuances of establishing a solid presence and the various ways of prospecting through hands-on demos.
Prerequisites
Basic understanding of LinkedIn platform


Course Objectives
Create a system that generated consistent email leads from LinkedIn. Create an optimized LinkedIn profile. Find and connect with the right target audience for your business.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Part 01
- Why do you need a marketing plan for LinkedIn
- The Most Effective Platform for Marketers to Engage Professionals
- Market to Who Matters
- Content is Key
- Why is All of This Content Engagement So Important?
- Content Strategy: Organic + Paid
- Meeting Your Objectives
Part 02
- Content & campaign best practices
- Campaign Naming
- How LinkedIn Marketing Solutions
- A/B Tests & Measures Results
- Bidding & Budget Management
- What We’ve Learned From Our Always-on Content Approach
- LinkedIn Sponsored Content Best Practices
- LinkedIn Sponsored InMail
- Text Ads Best Practices
- LinkedIn Conversion Tracking
Part 03
- How we use targeting
- Aligning Content & Targeting Strategies
- Driving Personalization
- Targeting by Titles & Skills
Part 04
- Your top LinkedIn advertising questions answered
Specialization Modules in Digital Marketing | YouTube Marketing
Duration | 12 hours
YouTube Marketing course will give you in-depth knowledge on how to increase subscriber count and get your video content to rank higher. Learn YouTube marketing to deploy the best practices in this field to boost video views utilizing YouTube SEO, recommendations, YouTube Ads, and YouTube Live.
Prerequisites
YouTube marketing course has been designed to cater to beginners.


Course Objectives
You will learn all about creating impressive videos and drive users and viewers. We will provide you with skills and knowledge of measuring YouTube marketing strategy effectiveness with various analytics. You will use a variety of the latest tools, techniques and strategies.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Overview
- CREATING AN ACCOUNT
- CREATE CREATIVE VIDEO
- CREATING A CHANNEL
- CHANNEL DESCRIPTION BOX
- SETUP CHANNEL BACKGROUND
- CHANNEL BRANDING
Videos and Thumbnails
- CREATE VIDEO THUMBNAILS
- CREATE VIDEO PLAYLISTS
- VIDEO SHARING
- DELETING A VIDEO
- HIDE A VIDEO
- SHARING UNLISTED & PRIVATE VIDEOS
- WHITE HAT SEO FOR VIDEOS
- CHOOSING A VIDEO TITLE
- ADD VIDEO ANNOTATION
- PROMOTING A VIDEO
Engagements
- FAN FINDER
- HANDLING COMMENTS
- MANAGE NEGATIVE COMMENTS
- MONETIZE YOUR VIDEO
- MARKETING TRICKS
- SAFETY SETTINGS
- VIDEOS ADMIN
- VIDEO TRANSCRIPTS
- VIDEO CALL BUTTON
- YOUTUBE PARTNER PROGRAM
ANALYTICS
Analytics
- Revenue Reports
- Ad Rates Report
- Watch Time Report
- Engagement Reports
- Real-Time Reports
Specialization Modules in Digital Marketing | Instagram Marketing
Duration | 12 hours
It’s easy enough to use Instagram, but harder to use it successfully. Learn how to put together an Instagram marketing strategy that will make a real difference for your business. In this course, you’ll learn what a successful Instagram strategy looks like, how to develop and analyze Instagram content and how to promote that content with Instagram ads.
Prerequisites
It is recommended that learners have a basic understanding of digital marketing concepts.


Course Objectives
Strengthen engagement strategies for increased brand loyalty. Increase customer satisfaction and positive brand perception. Convert social followers into qualified leads and new business.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Overview
- What is Instagram?
- Basics of Instagram
- Advantages of Using Instagram
Business Strategy
- Ideas to Flip-up Instagram
- Eyeing Your Competitors
- Schedule Instagram Posts
- Paid Instagram Campaigns
Installation & Sign Up
- Navigating through Instagram
- Instagram Terms
- Optimizing Instagram Profile
Posting & Engaging
- Post Photos and Videos
- Foster Engagement
- Interact with the Community
- Instagram Marketing
Activity Review
Fine tuning content
- Linking Social Platforms
- Adding Filters
- Utilizing Hashtags
- Monitoring Location Tags
- Reposting
Marketing tools & Apps
- Apps to Assist Instagram Posts
Integrate with other platforms
- Embedding Pictures on Website
- Create and Embed Badges
- Learning Widgets
- Instagram with Facebook
Analytics
- Tracking and Analysis Tools
- Calculating Success
Specialization Modules in Digital Marketing | Email Marketing
Duration | 12 hours
Email Marketing course takes you through advanced marketing strategies used to create effective advertisements. As you learn email marketing, you will develop an in-depth understanding on how to promote a product or service as well as solicit sales.
Prerequisites
There are no prerequisites to learn email marketing. This Advanced Email Marketing course has been designed to cater to beginners. However, it’s recommended to have a basic working knowledge of HTML, internet usage, and Microsoft Office.


Course Objectives
Use email communication to draw more traffic to your website.
Contribute toward building brand awareness.
Understand the subtle and intricate details of effective email marketing.
Learn how to build an email list and email campaigns efficiently.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Overview
- What is Email Marketing?
- Why Should We Do Email Marketing?
- How to Do Email Marketing
- Pros & Cons of Email Marketing
Mailing List
- What Is a Mailing List?
- Collection of Emails
- How the Best Sites Gain Signups
Organizing the mailing list
- Formatting Emails
- Validation
- Opt-in
- Opt-out
HTML & Text emails
Newsletters
- Promotional Newsletters
Announcements
Event Invitation
Email content
- Email Copywriting
- Personalized Emails
- Formula of KISS – Keep it Simple, Stupid
- Effective Email Signature
Landing Pages
- Why Use Landing Pages?
- The Ideal Landing Page
Spam compliance
- What is CAN-SPAM?
- Is your Email Spam Compliance?
How to avoid Spamming
- SPAM Testing
Avoid being blacklisted
- Check if You are Blacklisted?
- What to Do If Blacklisted?
Service Providers
- Where Email Marketing Industry is Standing?
- Service Provider Pricing
- Comparison of Service Provider
- Email Validation Service
- Email Marketing
Email automation
- Scheduling
- Tracking
Email metrics
- Segmentation
- Analytics & Tracking
Follow ups
- Strengthen Relationships with Email Marketing
Email marketing tips
- How to Manage a Mailing List?
- How to Validate Emails
- Software that I Use
Email marketing certifications
- Salesforce
- University of San Francisco
Specialization Modules in Digital Marketing | Twitter Marketing
Duration | 12 hours
The Introduction to Twitter Marketing course will give you a comprehensive understanding on how to use Twitter as an effective marketing tool for your brand or company. Learn the basics of Twitter marketing, customer service engagement via Twitter, and various ad and hashtag options through hands-on demos.
Prerequisites
Marketing Managers
Content writers
Digital Marketing Executives


Course Objectives
Use email communication to draw more traffic to your website.
Contribute toward building brand awareness.
Understand the subtle and intricate details of effective email marketing.
Learn how to build an email list and email campaigns efficiently.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Overview
- What is Twitter?
- How Can I Use Twitter for
- Marketing?
- Twitter Terminology
Account & Profile
- Creating a Twitter Account
- Tips on Selecting a Username
- Twitter Account Profile
- Twitter Account Profile Elements
- Tips on Creating a Twitter Marketing Profile
- Twitter Profile Visuals
- Customizing a Twitter Profile
- Customizing a Twitter Profile with Premade Theme
The followers
- Components of Twitter
- Why am I on Twitter?
- Considerations to Follow Others on Twitter
Plain tweets
- Sending a Tweet from Twitter
- Deleting a Tweet
Image & Video posts
- Sharing Images on Twitter
- Tagging People in Twitter
- Twitter Video Posts
- Sharing Videos on Twitter
- Recording a Video on Twitter
- Deleting or Editing the Video before
- Tweeting
- Tweeting an Imported Video
- Watching Videos on Twitter
- Stopping Auto Played Videos on Twitter
- Important Notes on Twitter Videos
Embeddable tweets
Hashtags
- Considerations of Using Hashtags in Twitter
- Types of Twitter Hashtags
Retweets
- How to Recognize Re-Tweets?
- Where do Retweets Appear?
- Turning Retweets Off
- Undoing or Deleting Retweets
- Twitter Marketing
- Why Can’t Some Tweets be Retweeted?
Lists
- Creating Lists on Twitter
- Updating Twitter Lists
- Finding Out Which Twitter List I am on
- Finding a List URL on Twitter
- Viewing Tweets from a List
- Editing Twitter Lists
- Subscribing to Others’ Lists
Useful features
- Multiple Twitter Accounts
- Tweet Pinning
- URL Shorteners in Twitter
- Posting Links in a Tweet
Twitter Marketing | Twitter Search
- Searching on Twitter
- Using Advance Search on Twitter
Twitter cards
- Website Attribution
- Creator Attribution
- Implementing Twitter Cards
- Summary Cards
- Product Cards
- Player Cards
Defining Strategy
- What Should I Share on Twitter?
- Knowing Performance of Tweets
- Building the Brand on Twitter
- Boosting Business Credibility on Twitter
Reputation management
- Using Google Alerts for Reputation Management
- Using IFTTT for Reputation Management
- Thumb Rules for Brand Discussion on Twitter
Managing Conversions
- Importance of Conversion Tracking
- Setting up Conversion Tracking
- Conversion Tracking Best Practices
Automation
- Automating Tweets by Streaming External Information
- Automation Etiquette Tips for Twitter
- Useful Tools for Twitter
Native Analytics
-
Accessing Twitter Analytics
Hootsuite
- HootSuite for Twitter
Specialization Modules in Digital Marketing | Mobile Marketing
Duration | 12 hours
Mobile marketing training is important for any aspiring digital marketer to develop an understanding of how mobile can be an effective means of marketing communications.
Prerequisites
This Mobile Marketing course has been designed to cater to both beginners and experienced.


Course Objectives
The core objective of mobile marketing is to reach target consumers and engage them on their mobile communication devices via multiple channels.
Things you will learn
We help our students at every stage, from the start of a course to the actual skill-building technique. Our curriculum covers the following.
Overview
- Why Mobile Marketing?
Technology & reach
- Mobile Marketing Technology & Reach
Strategies
- Components of Twitter
- Why am I on Twitter?
- Considerations to Follow Others on Twitter
Policies
- Sending a Tweet from Twitter
- Deleting a Tweet
SMS Campaigns
- What is SMS Campaign?
- How does SMS Campaign Work?
- Benefits of SMS Campaign
Marketing strategies
- What is Mobile Website?
- How does Mobile Website Work?
- Benefits of Mobile Website
Mobile Apps Marketing Strategies
- What is a Mobile App?
- How does a Mobile App Work?
- Benefits of Mobile App
Mobile Advertising Ecosystem
- What is Mobile Advertisement Ecosystem?
- How does Mobile Advertisement Work?
- Benefits of Mobile Advertisement
Mobile Social Media Marketing
- Mobile Marketing
- What is Mobile Social Media Marketing?
- How does Mobile Social Media Marketing Work?
- Benefits of Mobile Social Media Marketing
Mobile Email Marketing
- What is Mobile Email Marketing?
- How does Mobile Email Marketing Work?
- Benefits of Mobile Email Marketing
M - Commerce
- What is M-Commerce?
- How does M-Commerce Work?
- Benefits of M-Commerce
Understanding Mobile users
- Mobile Users – Statistics
- Ways to Know Your Mobile Audience
Mobile Marketing ROI
We’re here to answer any questions you might have!
We look forward to hearing from you